WNBA star Angel Reese has sparked a huge debate after calling for a boycott of American Eagle. She criticized the brand’s latest ad campaign featuring actress Sydney Sweeney, calling it “disgusting and disrespectful to black culture.” Reese voiced her concerns during an Instagram Live session, and the response quickly spread across social media.
The controversy centers on images showing Sweeney wearing American Eagle’s casual clothing, including one photo where she dons a durag. For Reese and many in the black community, this went beyond fashion and into cultural insensitivity. She argued that the ad trivialized a symbol with deep historical importance to black culture by treating it as just a trendy accessory.
Thousands echoed Reese’s frustration, launching hashtags like #BoycottAmericanEagle and #AngelReese that trended across platforms. Supporters shared their own experiences of cultural appropriation in fashion and advertising, applauding Reese for speaking out.
This incident is not unique; many brands have faced backlash over the years for using elements of marginalized cultures without proper respect or context. These repeated missteps have made consumers increasingly aware and vocal against cultural exploitation.
Reese’s influence as an athlete and cultural figure added power to the conversation. Understanding cultural appropriation is key: it involves one culture adopting symbols or styles from another, often dominant, without honoring their meaning or giving back.
In this case, having a non-black actress wear a durag was seen as a clear example of such appropriation, highlighting how companies profit from black culture without acknowledging its struggles or significance.
Authentic representation matters deeply to minority communities. Positive portrayals foster pride, while harmful stereotypes or appropriation cause harm and exclusion.
Reese’s bold stance shows how today’s athletes influence beyond sports, with millions following her on Instagram, TikTok, and Twitter. Her honest and outspoken nature earns respect, and when she calls something “disgusting,” it mobilizes fans and pressures brands.
Boycotts led by prominent figures have historically forced companies to change practices and messaging. American Eagle faces serious risks—sales drops, damaged reputation, and loss of customer trust.
Experts recommend brands respond quickly and sincerely, apologizing and taking real steps like removing offensive ads, diversifying teams, and collaborating with affected communities.
Consumers demand accountability and authenticity, and brands ignoring these values risk losing relevance.
Angel Reese’s call for a boycott highlights today’s cultural moment, where public figures and consumers hold companies accountable for respect and inclusion.
Her condemnation of the ad is a powerful reminder that representation matters and that cultural insensitivity can no longer be overlooked.
This controversy reflects the risks brands face when neglecting cultural awareness and the growing power of voices demanding respect in the marketplace.
