The Super Bowl halftime show is one of the most-watched events in the world, featuring performances by some of the biggest names in music. Yet, despite its massive audience and cultural significance, performers don’t receive a paycheck for their time on stage. This might seem surprising, but the reason behind it highlights the true value of the opportunity.
The halftime show has come a long way since its early days as a simple intermission act. It became a global phenomenon in 1993 when Michael Jackson’s performance outshone the game itself, transforming the show into a cultural event. Today, it’s a platform where artists can make a lasting impact, both culturally and professionally.
For Super Bowl LIX in 2025, Kendrick Lamar will headline the show, joined by Grammy-winning artist SZA. The event will also showcase local talent, with Jon Batiste performing the national anthem. Batiste, a celebrated jazz musician, has spoken about the importance of creating a timeless performance that resonates with themes of unity and togetherness.
While the halftime show offers unparalleled exposure, performers like Lamar and SZA won’t be paid for their efforts. Instead, they gain access to a global audience of over 100 million viewers. As entertainment lawyer Lori Landew explains, the show is a chance for artists to make a statement—whether through their music, their visuals, or their message. For many, it’s an opportunity to showcase their artistry on the world’s biggest stage.
The NFL has even considered charging artists for the chance to perform, given the show’s immense value. Beyoncé’s 2013 performance, for example, reportedly cost 600,000inproductionexpenses,withrecentestimatessuggestingcostscouldreach10 million. Yet, artists like Katy Perry have declined payment, viewing the performance as a career milestone rather than a paid gig. Perry’s 2015 appearance led to a surge in endorsement deals and cemented her status as a top artist.
The financial benefits of performing at the halftime show are significant. Artists often see a dramatic increase in streaming numbers and song sales after their performance. Shakira and Jennifer Lopez, for instance, experienced a 230% and 335% boost in streams, respectively, following their 2020 show. Digital sales of their featured tracks jumped by nearly 900%. Beyond music, the exposure can lead to lucrative brand partnerships and other opportunities. Rihanna’s 2023 performance, for example, doubled as a promotion for her Fenty Beauty brand, creating a viral moment that boosted the company’s visibility.
However, not every artist is eager to take the stage. The intense scrutiny that comes with the performance can be daunting. Janet Jackson’s controversial 2004 appearance serves as a reminder of the risks involved. Despite the potential backlash, the halftime show remains a coveted platform, offering artists a chance to leave a lasting impact on pop culture.
In the end, the Super Bowl halftime show is more than just a performance—it’s a strategic opportunity for artists to elevate their careers. While they may not receive a paycheck, the exposure, prestige, and long-term benefits make it a priceless experience. For those willing to take the risk, it’s a chance to make history and connect with millions in a way few other platforms can offer.
