I’m officially done buying coffee from Starbucks after seeing their latest ad, which has left me outraged. The company’s Indian branch has been facing criticism and calls for boycotts following the release of this woke commercial. It seems that Starbucks has joined the ranks of brands that have “gone full woke,” and I’m not having it.
The ad in question features a heartwarming moment between parents and their transgender daughter at a Starbucks store. The father struggles to come to terms with his child’s transition, but ultimately accepts her by ordering a drink in her new name. While the message of acceptance and love is admirable, I believe that Starbucks is using this ad as a way to virtue signal and pander to the woke crowd.
The company tweeted the video with a caption that reads, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us.” While this message may resonate with some, I believe that it’s nothing more than a shallow attempt to appear progressive and inclusive.
As a consumer, I’m tired of companies using social justice issues as a way to sell their products. It’s time for brands to focus on what really matters – quality, customer service, and value – rather than trying to score points with the woke elite. From now on, I’ll be taking my coffee business elsewhere.
