Wendy’s is a go-to spot for many fast food lovers, and its logo is instantly recognizable. The cheerful red-haired girl with freckles and blue bows in her pigtails is a familiar sight, but there’s a hidden detail in the design that many people overlook.
The girl in the logo is Wendy, the daughter of founder Dave Thomas. But the design also includes a special tribute to another family member. If you look closely at Wendy’s ruffled collar, you’ll see the word “MOM” subtly incorporated into the design. It’s a touching nod to Dave Thomas’s wife and Wendy’s mother, adding a personal touch to the brand’s image.
This isn’t the only fast food logo with a hidden detail. Subway’s logo, for example, features two arrows pointing in opposite directions, symbolizing the entrance and exit of a subway station. It’s a clever detail that adds depth to the brand’s identity.
The next time you’re at Wendy’s, take a closer look at the logo. You might just discover a new appreciation for the thought and care that went into its design.
