In a surprising move that’s shaking up the entertainment world, tech entrepreneur Elon Musk is joining forces with Hollywood stars Mel Gibson and Mark Wahlberg to create a new film studio valued between $1 billion and $3 billion. Announced on June 17, 2025, this venture aims to disrupt mainstream cinema by focusing on traditional family values, faith, and freedom, pushing back against what they call Hollywood’s “progressive programming.”
Mel Gibson, famous for directing hits like The Passion of the Christ and Braveheart, explained the studio’s mission: making films that tell meaningful stories without political or ideological restrictions. He believes there’s a large audience longing for movies that reflect their beliefs—audiences Hollywood has ignored for too long. Wahlberg agreed, saying films should unite rather than divide, celebrating the best of humanity without pushing divisive politics.
Elon Musk’s involvement adds a tech-driven edge to the project. Known for his work with Tesla, SpaceX, and social media platform X, Musk wants to revolutionize entertainment as he has other industries. He hinted at using new technologies like AI in production and innovative ways to distribute films, possibly streaming directly to X Premium subscribers.
The first movies are expected by 2027 and may include historical dramas, family adventures, and comedies that avoid political tension. Rumors hint at a large religious biopic directed by Gibson.
The announcement sparked mixed reactions. Supporters hail it as a long-needed voice for traditional values in film, while critics worry it could deepen cultural divides or serve as political counterprogramming. Experts see potential, noting a sizable audience feels unrepresented by today’s Hollywood.
Industry insiders watch closely, recognizing that if successful, this studio could disrupt the film landscape with fresh talent and Musk’s tech innovations. Official details, including the studio’s name and upcoming projects, are expected soon, with the launch slated for late 2025.
As the studio takes shape, Gibson, Wahlberg, and Musk promise to create films that inspire and unite rather than fuel division. Wahlberg summed it up: “We’re here not to fight but to offer something uplifting.” Whether this new studio changes Hollywood or becomes a short-lived experiment, the industry’s future is watching.