During the 2025 state visit to the United Kingdom, Melania Trump drew significant attention for her fashion choices, particularly a wide-brimmed plum purple Dior hat that often concealed much of her face. The hat evoked memories of a similar headpiece she donned at Donald Trump’s 2019 inauguration, which became an internet sensation for how it obscured her face in a viral moment.
Fashion expert Marian Kwei pointed out that Melania’s hat was no mere coincidence; it was a strategic choice. “The wide-brimmed hat hiding her face points to an attitude where she wants all eyes to be on her husband and his agenda during their visit,” Kwei explained. This message was reinforced by Donald Trump’s matching purple tie, showing clear coordination in their visual presentation.
Unlike the British royals, known for their open public personas, Melania’s use of such an imposing hat speaks to her guarded and controlled public image. Observers speculate that she uses hats and large sunglasses to maintain privacy and shield herself from constant media scrutiny. Through this sartorial choice, Melania sends a subtle message about her role during the visit—supportive but somewhat removed from direct public engagement.
Earlier in the day, Melania wore a British-made Burberry trench coat, signaling respect and deference to the host country. Later, she stunned at the state banquet in a bright yellow Carolina Herrera gown paired with an unexpected lilac belt, which generated further buzz and signified a more confident presence after daytime discretion.
Melania Trump’s fashion throughout the visit highlighted the complexity of her public role, balancing diplomatic signaling, personal privacy, and style. Her plum-colored hat, in particular, became a symbol of the intertwined themes of caution, coordination, and communication by non-verbal means.