Few brands are as instantly recognizable worldwide as Coca-Cola, a soda that has been delighting consumers since its creation over 150 years ago. While its iconic logo has remained mostly unchanged, experts have recently pointed to a subtle hidden symbol many may have missed for decades.
Richard Lau, president of LOGO.com, explained that the extended “C” in Coca-Cola’s signature script logo represents a smile. This subtle design cue was never explicitly acknowledged by the company but functions on a subconscious level to link the brand with feelings of happiness and joy.
“The extended ‘C’ is believed to symbolise a smile,” Lau said. “This subconscious message may go unnoticed, but it creates a positive association with the brand in consumers’ minds.”
Coca-Cola’s rich history goes back to 1886 when pharmacist Dr. John Pemberton invented the drink. It quickly grew into a cultural phenomenon, serving an estimated 2.2 billion servings daily worldwide.
The logo, introduced in a form familiar today in 1969, is praised for its timeless appeal. Online discussions on platforms like Reddit praise the logo’s elegance, with users amazed at how it translates across languages.
This hidden smile perfectly complements Coca-Cola’s long-standing reputation as a symbol of joy and refreshment enjoyed by generations.
