CBS’s 400MChallengeto∗TheView∗∗∗CBSisdoublingdownonconservativemediawithahigh−stakesmorningshowstarringMegynKellyandCandaceOwens.The
400 million venture directly targets fans of right-wing commentary, offering a counter-narrative to The View’s progressive slant. Kelly’s journalistic rigor and Owens’ viral rhetoric could attract viewers craving combative, opinion-driven content.
The show’s creators promise “no-holds-barred” discussions, leaning into the hosts’ reputations for sparking debate. While some fear the format will fuel partisan tensions, CBS executives argue it’s a response to market demand. As Kelly and Owens prepare to go head-to-head with Whoopi Goldberg and Joy Behar, the battle for daytime audiences is about to get fiercely ideological.
