Remember Zjarr TV’s topless news anchors? The Albanian station is back in the spotlight as its unconventional broadcasts from 2016 resurface online. The format, which featured anchors wearing only open jackets while delivering updates, was originally pitched as “transparent journalism”—both figuratively and literally.
The station’s owner claimed the approach stripped away pretense, offering viewers news in its purest form. But the stunt divided audiences, with some applauding its daring nature and others dismissing it as a cheap ploy for ratings.
Years later, the debate continues. Supporters argue it challenged traditional media norms, while critics maintain it crossed a line. Whether groundbreaking or gimmicky, Zjarr TV’s experiment remains one of the most talked-about moments in broadcast history—proving that in the quest for attention, some outlets will leave nothing to the imagination.
